Position: Panel Manager

By Administrator - November 7, 2008 11:51 AM

Position Description

Position:           Panel Manager
Reports to:       CMO

General description: The primary role of this position is to maintain and continually grow a nationwide opt-in panel of consumers, as well as business and medical professionals.  These panelists are recruited for participation in qualitative marketing research projects.

Key responsibilities include:

  • Use a variety of internal and external database marketing and recruiting techniques to acquire new members for our panel
  • Use a variety of marketing/communication techniques to keep those members engaged in the panel so they have a positive response when contacted by us for a study
  • Continually "work" the database to ensure the highest levels of accuracy, completion and uniqueness (i.e. no "cheaters" and "repeaters")
  • Establish and maintain relationships with other panel companies who may be called on to rent/buy their lists
  • Be the "go to" person for our operations team when they require new resources or participants
  • Over time, begin to make customized/targeted panels available for rental to other firms
  • Regularly report to management on the growth and quality of the database

Skill set and background requirements:

  • Self-motivated professional with 3-5 years of panel management experience in market research, magazine/newsletter subscription or non-profit membership
  • Experienced at aggressively adding new members to an opt-in database
  • Experienced at developing and maintaining relationships with panel members
  • Strong written and verbal communication skills
  • College Degree or background in panel management or database marketing

 20/20 Offers:

  • A exciting position with an industry leader
  • Challenging work with a fast-growing company
  • Competitive salary commensurate with experience
  • Full benefits package including healthcare, retirement, generous PTO and more
Interested candidates should forward their resume and salary requirements to dawns@2020research.com; include "Panel Manager" in the Subject line. No phone calls please. Additional information about the company can be found at www.2020research.com