Conduct Qualitative Research "On the Go" with QualAnywhereTM from 20/20 Research

By Administrator - June 1, 2009 11:56 AM

NASHVILLE, TN, April 2, 2009 - 20/20 Research, Inc., an international provider of marketing research support services, today announced the launch of QualAnywhereTM which takes advantage of mobile devices (e.g. cell phones, PDAs) and text-messaging to allow researchers to engage study participants in qualitative research anytime and anywhere.

According to Isaac Rogers, 20/20's Director of Product Innovation, "With this new platform, a whole new genre of qualitative research projects is possible. Imagine conducting studies about eating habits during the lunch hour, on computer use at the office while the participants are at work or on TV viewing habits during prime time while participants are watching TV."

"With more than 85% of 18-29 year-olds and 65% of 30-49 year-olds having some 'texting' experience, QualAnywhere represents a unique methodology for conducting qualitative research that fits with today's mobile lifestyle. In addition, with more than 75 billion messages sent every month, this is a technology that will be an important part of our 'connected' culture for some time to come."

Using QualAnywhere is easy. First, study participants are recruited just like in other types of studies. Then, over a period of days or weeks, they receive the researcher's predetermined questions at specified times and simply text-back their responses. All responses are automatically gathered and sorted into the study transcript.

ABOUT 20/20 RESEARCH, INC. - 20/20 Research, Inc. (founded in 1986) manages Focus Group facilities in Nashville, Charlotte and Miami, conducts nationwide recruiting and offers Online research services, featuring the QualBoardTM, QualMeetingTM and QualAnywhereTM software platforms.

For more information about 20/20 Research, Inc., visit www.2020research.com, www.QualBoard.com, www.QualMeeting.com or contact them at (800) 737-2020.

For more information on QualAnywhere, go to: http://www.2020research.com/resources/index.htm